> For the complete documentation index, see [llms.txt](https://documentation.deep-image.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://documentation.deep-image.ai/presets/e-commerce.md).

# E-commerce

The importance of product photography in eCommerce is immense. 90% of information sent to the brain is visual, which means high-quality photography increase customer confidence and leads them to make a purchase decision. There are so many benefits of good product photography:

* A high-quality image implies that your product is high quality; it creates a good first impression of your brand.
* You inspire trust in your customers to buy from your eCommerce store with confidence.
* Photographic images are more appealing than written copy.
* Photographs are an excellent way to establish your brand identity.
* Photography plays a key role in the decision-making process – it will increase your conversion rate.
* Product photos can be used as a marketing touchstone across all of your marketing channels.
* Custom product photography is far more beneficial than stock photography – you can show the USPs of your product to stand out in the market.

Deep-Image.AI app offers a fully automated image enhancement experience letting you focus on your business.

<figure><img src="/files/AwHMvpyBryFx3eVogiy5" alt=""><figcaption></figcaption></figure>

### Some statistics

If you're still not convinced of the high value of product photography, here are some statistics which solidify the significance of product photography for your eCommerce store.

* **90%** of online buyers say that photo quality is the most important factor in an online sale.
* Good product photography can increase your conversion rate by **30%**.
* **75%** of online shoppers rely on a product photo to make a decision.
* **90%** of online buyers say that photo quality is the most important factor in an online sale
* **93%** of consumers consider visual content to be the key deciding factor in a purchasing decision.
* Good product photography is **40%** more likely to be shared from your social media accounts.
* [A study conducted by Forbes](https://www.bright-river.com/blog/bigger-images-mean-higher-sales-conversions/) has shown that **50%** of online shoppers say “large, high-quality product images are more important than product information, descriptions or even reviews.”
* **94%** of consumers will leave a website with poor graphic design, and photography impacts the overall look and feel of a website or landing page.

### User Generated Content

UGC (User Generated Content) helps build loyalty and trust in e-commerce. Some platforms that offer users to display their products and services must rely on user-made photography. With a ready-made filters, you can improve any photo from your client or taken by yourself.

<figure><img src="/files/nM190XC6yVxqjPf7J4K6" alt=""><figcaption></figcaption></figure>

### E-commerce preset via API